The Bliss Point of Personal Consumption

On a scale of 1 to 10, how good are you at extracting maximum satisfaction from each dollar you spend? How well do you perform when you measure yourself? If you were to spend $100, what would give you the most joy? Take a few moments to brainstorm: What in your monthly spending gives you the most joy? The least? What spending is mindless and what is mindful?

old cokeHave you ever had a drink that was too sweet? In the book Sugar, Salt, Fat, researchers discuss the exact amount of sugar it takes to make people crave sodas. Too little sugar and the individuals prefer sweeter; however, too much sugar makes people sick. There is a point where the joy of consumption is maximized- the Bliss Point. It’s a Goldilocks’ dilemma. What about alcohol? There is a point where alcohol makes you feel a buzz, but if you consume too much you are guaranteed to feel terrible. Money works in the same way. Consuming too little leaves us feeling deprived, yet consuming too much leaves us feeling gluttonous and overindulgent. The quicker you can examine yourself and determine your personal bliss point, the greater satisfaction you will be able to experience. Continue reading The Bliss Point of Personal Consumption