“I don’t want to read the book, just tell me what to do.” I’m an avid reader. I spend a large majority of my day reading for work, research, or pleasure. I almost always enjoy reading the book. If you are like me, you probably enjoy reading too. I’m a bit unique in the fact that I almost exclusively read non-fiction. But I enjoy a detailed and carefully informed argument about a topic. Most non-fiction books are just that. Especially the business, lifestyle design, personal finance, or self-help variety. To some extent, long form essays or blogs are similar as well. I actually enjoy reading the details and gaining context to understanding the ‘why’ behind a set of recommendations or suggested actions. Especially when it comes to life change.
But most people are not like me. Most people do not enjoy reading like I do. Well, maybe they enjoy reading their Facebook feed, but any long-form non-fiction is akin to pulling teeth. Trying to get someone else to read a 1,000 word blog post or even a short essay about a topic of interest can be surprisingly hard with some individuals. Most people don’t want to read the book. Continue reading I Don’t Want to Read the Book